Using Real Artists in Advertising - Josh Goldstein

In 2009, Target commissioned Josh Goldstein, one of four other collage artists, to create a New York City themed billboard using the Target bull's-eye in Times Square. When the billboards came down in October, 2009, the vinyl was used by designer Anna Sui to create 1,600 awesome tote bags. Not only is this kind of advertising environmental but also a breath of fresh air amongst the sameness of most advertising campaigns.

Check out the handbags on the Target website HERE.